Data-driven Marketing (量化行销时代)

By MARK JEFFERY ()

In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing. Based on new research from the Kellogg School of Management, this book is a clear and convincing guide to using a more rigorous, data-driven strategic approach to deliver significant performance gains from your marketing.
Status: Not Available
SKU
9789869664431
USD 27.73
About Author

MARK JEFFERY

Product Details
Weight : 550.00g
Sku : 9789869664431
Dimension : 150x210x20(mm)