Markplus Inc: Winning The Future - Marketing And Entrepreneurship In Harmony

By Philip Kotler (KOTLER PHILIP ET AL)

This book seeks to understand how a one-man consultancy practice can grow to become what is arguably the largest such enterprise in one of the world's largest countries. It follows the incredible story of the start-up MarkPlus and its journey to become what it is today. Through this journey, one will discover the importance of developing innovative and original marketing frameworks and practices, along with the purpose and passion of a start-up's founder. This insightful book covers many well-established marketing concepts and practices and sheds light on the path that many entrepreneurs must take in establishing their own businesses.
Status: Available for Purchase
SKU
9789811222177
USD 20.62
About Author

Philip Kotler KOTLER PHILIP ET AL

NORTHWESTERN UNIV, USA

Product Details
Number of Pages : 288
Publisher : World Scientific Publishing
Publication Date : Jan 29, 2021
Weight : 499.00g
Sku : 9789811222177
Dimension : 198 x 129(mm)