Presentation Magic

By Nick Fitzherbert

Rule 1 of magic is: “The framework for any communication is determined by the expectations and associations you trigger”. Rule 4 is: “The brain filters out most of the information it receives”. The greatest magicians in the world and their acts stick religiously to 20 rules which have nothing to do with how magic works, but instead why it works.

Presentation Magic! takes the psychological principles used by the world’s best magicians and applies them to business communication. The three classic stages essential to effective communication are: Construction, Preparation, and Delivery. In each case, communication expert and magician Nick Fitzherbert shows you how to apply techniques for directing attention, persuading and convincing drawn from the Rules of Magic. In doing so, you build in an extra edge in your presentation, which will ensure attention and impact

In stock
USD 18.37
About Author

Nick Fitzherbert

Nick Fitzherbert coaches managers and executives in presentation and communication skills. He is also a member of The Magic Circle.

Product Details
Publisher : Marshall Cavendish International (Asia)
ISBN-13 : 9789814351799