Wine Wars

By Torres, O.

This work describes California-based wine producer Robert Mondavi's failure to set up business in a small, world-renowned wine-producing village in southern France. The 'Mondavi affair' illustrates the importance of culture, history, geography and economic and political systems in conditioning our spirit of enterprise and the way we do business.
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About Author

Torres, O.

Product Details
Publisher : Palgrave Macmillan
Publication Date : Jul 3, 2006
ISBN-13 : 9780230624917